---
title: Bây giờ chúng ta đi về đâu? (Where Do We Go Now?), Chieu Hoi leaflet ATF-054-70
url: https://propagandaarchive.org/collection/where-do-we-go-now-chieu-hoi-leaflet-1970/
description: Two-sided leaflet in black on yellow. One side has two Chieu Hoi emblems and text saying the reader's leaders cannot do leadership work because they know…
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[![Bây giờ chúng ta đi về đâu? (Where Do We Go Now?), Chieu Hoi leaflet ATF-054-70](https://propagandaarchive.org/collection/images/where-do-we-go-now-chieu-hoi-leaflet-1970.jpg)](https://propagandaarchive.org/collection/images/where-do-we-go-now-chieu-hoi-leaflet-1970.jpg)

# Bây giờ chúng ta đi về đâu? (Where Do We Go Now?), Chieu Hoi leaflet ATF-054-70

Two-sided leaflet in black on yellow. One side has two Chieu Hoi emblems and text saying the reader's leaders cannot do leadership work because they know they are not fighting for a just cause. The other side is a cartoon of four dejected, helmeted soldiers facing a fifth, under the question 'Where do we go now?'. The tell: the blame for the reader's predicament is placed on his own leaders, to split soldiers from cadres.

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
[Side 1]
[Chieu Hoi emblem, lettered CHIEU HOI] CÁC CẤP LÃNH-ĐẠO CỦA CÁC BẠN KHÔNG THỂ LÀM CÔNG-TÁC LÃNH-ĐẠO VÌ HỌ BIẾT RẰNG HỌ KHÔNG CHIẾN-ĐẤU CHO CHÍNH-NGHĨA. [Chieu Hoi emblem]
ATF-054-70

[Side 2]
Bây giờ chúng ta đi về đâu?
[cartoon: four soldiers with a question mark, a fifth facing them]
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
[Side 1]
[Chieu Hoi emblem] YOUR LEADERS CANNOT DO LEADERSHIP WORK BECAUSE THEY KNOW THAT THEY ARE NOT FIGHTING FOR A JUST CAUSE. [Chieu Hoi emblem]
ATF-054-70

[Side 2]
Where do we go now?
[cartoon: four soldiers with a question mark, a fifth facing them]
```

Both sides read from the AWM scans. The AWM identification strips ('AUSTRALIAN WAR MEMORIAL' and the accession number) at the foot of each scan are part of the scan and are omitted. The hosted image places the two sides of the leaflet one above the other (or side by side), joined by FRAME from AWM's two scans of the same object. Translation is FRAME's own literal rendering, machine-assisted and not verified by a fluent reader; AWM's English translation was consulted.

[← Tôi tự hỏi chồng tôi ở đâu và đang làm gì? (I Wonder Where My Husband Is), Chieu Hoi leaflet ATF-052-70](https://propagandaarchive.org/collection/remembering-the-family-chieu-hoi-leaflet-1970/) [Đồng-bào miền Nam Việt-Nam giải-quyết những vấn-đề của miền Nam (South Vietnamese Solve the Problems of the South), Chieu Hoi leaflet ATF-065-70 →](https://propagandaarchive.org/collection/south-vietnamese-solutions-flag-chieu-hoi-leaflet-1970/)

## Using the same techniques

- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Proclamation by the Queen in Council, to the Princes, Chiefs, and People of India (printed sheet, Allahabad, 1 November 1858)](https://propagandaarchive.org/collection/queens-proclamation-to-the-people-of-india-1858/) (British India · Nov 1, 1858 · Glittering generalities, Scapegoating)
- [De Vlamingen aan de Negers van den Congo (The Flemings to the Negroes of the Congo)](https://propagandaarchive.org/collection/de-vlamingen-aan-de-negers-van-den-congo-1885/) (Belgium · 1885 · Scapegoating)
- [The Radical Programme, No. 4: Dismemberment of the Empire (Gladstone & Co. auction India), St Stephen's Review Presentation Cartoon](https://propagandaarchive.org/collection/radical-programme-selling-india-st-stephens-review-1891/) (United Kingdom · Oct 31, 1891 · Fear appeal, Scapegoating)
- [宣戦ノ詔勅 (Imperial Rescript declaring war on China), Kanpō extra no. 3328, 2 August 1894](https://propagandaarchive.org/collection/kanpo-declaration-of-war-on-china-1894/) (Empire of Japan · Aug 2, 1894 · Glittering generalities, Scapegoating). Content note: Official wartime declaration assigning blame for the war to the Qing government; no imagery.
- ["England and the War in South Africa" (Der wahre Jacob, 1899)](https://propagandaarchive.org/collection/war-and-capitalism-der-wahre-jacob-1899/) (German Empire · Dec 5, 1899 · Card stacking, Scapegoating)