---
title: 'Win the Next War Now: Can Vegetables, Fruit and the Kaiser, Too'
url: https://propagandaarchive.org/collection/win-the-next-war-now-can-the-kaiser-too-1918/
description: A pictorial poster shows a jar holding the head of a scowling, spiked-helmet German figure labelled 'Kaiser Brand Unsweetened' beside jars of tomatoes
section: Collection
---

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3. Win the Next War Now: Can Vegetables, Fruit and the Kaiser, Too

**Content note:** A poster showing the head of a scowling, spiked-helmet caricature of the German Kaiser sealed inside a canning jar labelled Kaiser Brand Unsweetened, as issued. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![Win the Next War Now: Can Vegetables, Fruit and the Kaiser, Too, 1918 US poster: A pictorial poster shows a jar holding](https://propagandaarchive.org/collection/images/win-the-next-war-now-can-the-kaiser-too-1918.jpg)](https://propagandaarchive.org/collection/images/win-the-next-war-now-can-the-kaiser-too-1918.jpg)

# Win the Next War Now: Can Vegetables, Fruit and the Kaiser, Too

A pictorial poster shows a jar holding the head of a scowling, spiked-helmet German figure labelled 'Kaiser Brand Unsweetened' beside jars of tomatoes and peas, with a sabre lying across the scene. The headline tells home gardeners to can produce 'and the Kaiser too' and to write for a free book. The tell is the pun that turns home canning into a symbolic act against the enemy ruler.

## Propaganda techniques used in this poster

[Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
WIN THE NEXT WAR NOW

CAN
Vegetables
Fruit AND
the Kaiser too

Tomatoes
Peas
Kaiser Brand
Unsweetened

Write for Free Book to
National War Garden Commission
WASHINGTON, D.C.

Charles Lathrop Pack - President
P. S. Ridsdale - Secretary

(c) 1918 - NATIONAL WAR GARDEN COMMISSION
J. Paul Verrees
[tiny printer's imprint at lower right, as read: GATCHEL & MANNING, ENGRAVERS, PHILA.]
```

[← Will you fight now or wait for this (Australian recruiting poster, Norman Lindsay)](https://propagandaarchive.org/collection/will-you-fight-now-or-wait-for-this-1918/) [Window Display Suggestions for Food Conservation Week, November 21 to 28 →](https://propagandaarchive.org/collection/window-display-suggestions-food-conservation-week-1917/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)