---
title: 'Women in the War: We Can''t Win Without Them'
url: https://propagandaarchive.org/collection/women-in-the-war-we-cant-win-without-them-1942/
description: Black-and-white photograph of a woman in a patterned apron using a tool on a cylindrical aircraft parachute-flare container, set against a blue shape.
section: Collection
---

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3. Women in the War: We Can't Win Without Them

[![Women in the War: We Can't Win Without Them, 1942 US poster: Black-and-white photograph of a woman in a patterned apron using](https://propagandaarchive.org/collection/images/women-in-the-war-we-cant-win-without-them-1942.jpg)](https://propagandaarchive.org/collection/images/women-in-the-war-we-cant-win-without-them-1942.jpg)

# Women in the War: We Can't Win Without Them

Black-and-white photograph of a woman in a patterned apron using a tool on a cylindrical aircraft parachute-flare container, set against a blue shape, with the headline 'Women in the war' and a red-banded slogan 'We can't win without them'. The slogan makes women's work a condition of victory, an appeal to a shared national aim.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Women in the war
WE CAN'T WIN
WITHOUT THEM
[imprint:] WAR MANPOWER COMMISSION • WASHINGTON, D. C.
[imprint:] U.S. GOVERNMENT PRINTING OFFICE: 1942—O—477830
```

[← Where skill and courage count](https://propagandaarchive.org/collection/where-skill-and-courage-count-signal-corps-1942/) [Women in war industry: Women must keep 'em rolling →](https://propagandaarchive.org/collection/women-in-war-industry-keep-em-rolling-1942/)

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