---
title: 'Women in war industry: Women must keep ''em rolling'
url: https://propagandaarchive.org/collection/women-in-war-industry-keep-em-rolling-1942/
description: Photo-montage sheet of seven photographs of women at welding, drilling, press and assembly work, with red text panels and the base line 'Women must keep
section: Collection
---

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3. Women in war industry: Women must keep 'em rolling

[![Women in war industry: Women must keep 'em rolling, 1942 US poster: Photo-montage sheet of seven photographs of women](https://propagandaarchive.org/collection/images/women-in-war-industry-keep-em-rolling-1942.jpg)](https://propagandaarchive.org/collection/images/women-in-war-industry-keep-em-rolling-1942.jpg)

# Women in war industry: Women must keep 'em rolling

Photo-montage sheet of seven photographs of women at welding, drilling, press and assembly work, with red text panels and the base line 'Women must keep 'em rolling'. Captions cite a housewife turned welder, a 20-year watch-case maker and two 'Pearl Harbor widows'; the text panel gives labour figures. Named ordinary women stand as models (plain folks, testimonial), with an appeal to avenge war dead.

## Propaganda techniques used in this poster

[Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
TRAINING FOR VICTORY: A
HOUSEWIFE LEARNS WELDING
AT A VOCATIONAL SCHOOL.
FOR 20 YEARS SHE MADE
WATCH CASES . . . NOW
IT'S WAR PRODUCTION.
WOMEN
IN WAR INDUSTRY
AS MEN MOVE TO THE FRONT
LINES WOMEN MUST FILL THE
GAP IN THE PRODUCTION LINES.
1,800,000 ARE WORKING IN WAR
INDUSTRIES NOW. 4,000,000
MORE WILL BE NEEDED IN 1943
TO SMASH THE AXIS.
THESE HANDS THAT ROCKED A CRADLE
NOW OPERATE A PRESS IN AN AIRCRAFT
PLANT WITH SUPERIOR SKILL AND SPEED.
TWO PEARL HARBOR WIDOWS AVENGE THE DEATH OF THEIR HUSBANDS.
THEY'RE A RIVETING TEAM ON RADIO SUPPORT ASSEMBLIES FOR BOMBERS.
EFFICIENCY PLUS! FEMALE TAPPING MACHINE OPERATORS DO 400 MORE OPERA-
TIONS ON THE 7½ HOUR SWING SHIFT THAN MEN ON THE 8 HOUR DAY SHIFT.
BEAUTY LINE—ASSEMBLY LINE! THEY'RE MAKING ELEC-
TRICAL SUB ASSEMBLIES IN CONTINUOUS PRODUCTION.
WOMEN MUST KEEP 'EM ROLLING
COMPILED AND EDITED IN COOPERATION WITH PHOTOGRAPHIC SECTION, OFFICE OF WAR INFORMATION
PHOTO NEWS DISPLAY CORP., 15 EAST 40th STREET, N. Y. C.
```

[← Women in the War: We Can't Win Without Them](https://propagandaarchive.org/collection/women-in-the-war-we-cant-win-without-them-1942/) [Your Bit Can Help Drive Him Mad! →](https://propagandaarchive.org/collection/your-bit-can-help-drive-him-mad-1942/)

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