---
title: You Are Lucky! The "War" Bread That You Get Would Seem Like Cake to the Children of Europe
url: https://propagandaarchive.org/collection/you-are-lucky-the-war-bread-that-you-get-1918/
description: A girl on a shore holds up a loaf of bread toward ragged children reaching out across the sea, with a steamship on the horizon.
section: Collection
---

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3. You Are Lucky! The "War" Bread That You Get Would Seem Like Cake

[![You Are Lucky! The "War" Bread That You Get Would Seem Like Cake to the Children of Europe, 1918 US poster: A girl on a shore](https://propagandaarchive.org/collection/images/you-are-lucky-the-war-bread-that-you-get-1918.jpg)](https://propagandaarchive.org/collection/images/you-are-lucky-the-war-bread-that-you-get-1918.jpg)

# You Are Lucky! The "War" Bread That You Get Would Seem Like Cake to the Children of Europe

A girl on a shore holds up a loaf of bread toward ragged children reaching out across the sea, with a steamship on the horizon, under the headline that American war bread would seem like cake to Europe's children. The tell is the comparison of the viewer's bread with a child's hunger, which attaches a food-saving request to an image of need.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
You Are Lucky!
The "War" Bread
that You get would
seem like Cake
to the children
of Europe.

ISSUED BY THE
PUBLICITY COMMITTEE, ERIE COUNTY FOOD ADMINISTRATOR
CHURCH AND PEARL STREETS, BUFFALO

THE MATTHEWS-NORTHRUP WORKS, BUFFALO, CLEVELAND, AND NEW YORK
```

Underlining on 'You' and 'Cake' in the original is not reproduced in plain text.

[← World Relief Week Meetings, December 1 to 7: Now Save to Avert Anarchy Over There](https://propagandaarchive.org/collection/world-relief-week-hunger-breeds-madness-1918/) ["You Won't Let Me Starve, Will You?" (Little Shushan from Armenia) →](https://propagandaarchive.org/collection/you-wont-let-me-starve-will-you-armenian-syrian-relief-1918/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)