---
title: Your Bit Can Help Drive Him Mad!
url: https://propagandaarchive.org/collection/your-bit-can-help-drive-him-mad-1942/
description: 'Red, white and blue illustrated sheet: a bald, bespectacled, snarling caricature in epaulettes grips a globe with blood-red hands over the East Indies.'
section: Collection
---

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2. [Collection](https://propagandaarchive.org/collection/)
3. Your Bit Can Help Drive Him Mad!

**Content note:** Wartime caricature of a Japanese military figure with exaggerated facial features and blood-covered hands gripping a map of the Pacific. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![Your Bit Can Help Drive Him Mad!, 1942 US poster: Red, white and blue illustrated sheet](https://propagandaarchive.org/collection/images/your-bit-can-help-drive-him-mad-1942.jpg)](https://propagandaarchive.org/collection/images/your-bit-can-help-drive-him-mad-1942.jpg)

# Your Bit Can Help Drive Him Mad!

Red, white and blue illustrated sheet: a bald, bespectacled, snarling caricature in epaulettes grips a globe with blood-red hands over the East Indies, Philippines, Borneo and Australia, while drops of water fall on his head. The figure is a racial caricature of a Japanese military leader, a dehumanising label image (name-calling), and the bloodied hands add a fear-appeal about Japanese expansion.

## Propaganda techniques used in this poster

[Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
YOUR
BIT
CAN HELP
DRIVE
HIM
MAD!
[map labels:] PHILIPPINE / EAST INDIES / BORNEO / AUSTRALIA
[signature:] HAMILL
[imprint:] (c) 1942 COMPLIMENTS OF J. P. SEEBURG CORP.
```

[← Women in war industry: Women must keep 'em rolling](https://propagandaarchive.org/collection/women-in-war-industry-keep-em-rolling-1942/) [The United States Navy: Your job in the Navy →](https://propagandaarchive.org/collection/your-job-in-the-navy-1942/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)