Identity

name: FRAME
url: https://propagandaarchive.org/
updated: 2026-10-20
standard_followed: https://llmbestpractices.com
fonts:
  heading: Inter
  body: Inter
  mono: IBM Plex Mono
colors:
  light:
    paper: '#f7f5f0'
    paper-2: '#efece4'
    mount: '#d9d9d6'
    ink: '#0b0b0b'
    ink-2: '#4a4a4a'
    muted: '#6f6f6f'
    rule: '#dcdad4'
    accent: '#c8102e'
    logo-red: '#e30613'
    accent-ink: '#ffffff'
    gray-badge: '#4a4a4a'
  dark:
    paper: '#0b0b0b'
    paper-2: '#161615'
    mount: '#262625'
    ink: '#f7f5f0'
    ink-2: '#d9d9d6'
    muted: '#9a9a98'
    rule: '#2e2e2c'
    accent: '#e14a5f'
    logo-red: '#e30613'
    accent-ink: '#0b0b0b'
    gray-badge: '#9a9a98'
logo: https://propagandaarchive.org/static/frame-logo-ink.svg
logo_on_dark: https://propagandaarchive.org/static/frame-logo.svg
favicon: https://propagandaarchive.org/static/favicon.svg
og_image: https://propagandaarchive.org/static/generated/share-default.jpg

Media assets

The AI-generated images below are illustrations, not archive objects, and each is labelled as such. The site uses them as page heroes, as in-body section breaks that reuse a hero, as the link-share image, on technique cards, and as site graphics (section breaks and spot graphics in the same style as the heroes). None depicts a real, identifiable person, a real flag or a real artefact, and none counts toward the real-image requirement on a page. The technique-card images are named for their technique id: static/generated/technique-cards/<technique-id>.jpg. Archive images (posters, cartoons, documents) are not brand assets; each object page states its source and rights.

Section and page heroes

One per section index page, plus the home page and the link-share image. Where a hero is reused, each page that shows it is listed.

Detail-page heroes

A pool of heroes for individual pages (technique, case-study, campaign, brief, Learn and Write pages). Each page draws one from the pool, matched to its era where it has one.

Technique cards

Site graphics: wide

23 wide (21:9) illustrations for section breaks and full-width bands anywhere on the site. Every long page shows one as a section break, the one whose topics best match the page's subject, so a page always gets the same image.

Site graphics: spot

12 square illustrations with an aged-paper border, floated beside a later section on pages over 3,000 words.

Downloads

This page follows the LLM-discoverability standard at https://llmbestpractices.com.