Let's Go! Step it Up Boys!

A twin-engine aircraft with RAF-style roundels banks above a long factory floor where workers in white and blue overalls assemble rows of aircraft. The tell is the collective imperative 'Let's go!' addressed to the workforce, set against a scene of many people already at work, which invites the viewer to join the pace of the shop floor.

Propaganda techniques used in this poster

Bandwagon

Date

1939

Period

Second World War

Made by

Advertising & Sales Club of Toronto (printed by Sampson-Matthews Limited, Toronto; distributed under the Director-General of Aircraft Production; donated by MacDonald Bros. Aircraft Limited, Winnipeg)

Region

North America

Country

Canada

Medium

Poster

Issuer type

Mixed

Regime

Mackenzie King Government

Leader

William Lyon Mackenzie King

Audience

Domestic public

Purpose

Mobilize or secure compliance

Themes

Home front, Labor, War and the military

Event

World War II

Source

Identified Openly sourced: the speaker is who they say they are

Source

U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026

Rights

Held by NARA, Unrestricted; hosted by owner decision (Canadian wartime poster, 1939-1945)
Advertising & Sales Club of Toronto; Director-General of Aircraft Production; MacDonald Bros. Aircraft Limited. National Archives and Records Administration, 44-PF-637.

LETS GO!
Step it up Boys!

Prepared and published under the auspices of the Advertising & Sales Club of Toronto and distributed under the authority of the Director-General of Aircraft Production
SAMPSON-MATTHEWS LIMITED, TORONTO
DONATED TO CANADA'S WAR EFFORT BY MACDONALD BROS. AIRCRAFT LIMITED, WINNIPEG, MAN.