Mr. Druggist [1], 1939 Canada poster: A printed instruction sheet on a signature pad tells druggists how to get stamps

Mr. Druggist [1]

A printed instruction sheet on a signature pad tells druggists how to get stamps and sets a goal of 2,000,000 '25 Club' members. It is a plain instruction sheet with little persuasion; the nearest fit is bandwagon, in the membership target presented as a collective objective.

Propaganda techniques used in this poster

Date
1939
Made by
Drug-industry '25 Club' War Savings Stamp campaign (issuer not printed on the item)
Region
North America
Country
Canada
Medium
Poster
Issuer type
Mixed
Regime
Mackenzie King Government
Leader
William Lyon Mackenzie King
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Economy and finance
Event
World War II
Source
Unidentified Source blurred: contractors, cutouts, buried disclosure
Rights
Held by NARA, Unrestricted; hosted by owner decision
Drug-industry War Savings Stamp campaign, 1939-1945 (issuer not printed). National Archives and Records Administration, 44-PF-620k.

Text on the object

Original (English) · read from the image, not independently checked

MR. DRUGGIST
This signature pad is the keystone of your campaign. Before all the sheets in this pad are used, secure another pad from any Drug Traveller.

YOUR WAR SAVINGS STAMP SUPPLY
You may obtain a supply of stamps from any bank or post office. Your Drug Traveller can also supply you with stamps and additional "25 Club" booklets. Keep an ample supply on hand.

YOUR QUOTA
Aim high—Our objective is 2,000,000 "25 Club" members, $600.000.00 in War Savings Stamp sales. Detach your figure from the gummed sheet enclosed in the kit, and attach to the space allotted on both No. 7 objective disc and operational display No. 9.