Content note: Colonial settlement booklet cover showing Congolese labourers working under white settlers and overseers. This object is shown as it was published. Why

Congo belge: Allez-y & faites comme eux! (cover, Librairie Coloniale, Brussels, c.1922)

Congo belge: Allez-y & faites comme eux! (cover, Librairie Coloniale, Brussels, c.1922)

Cover of a Belgian colonial booklet priced 3 francs: under the title "Congo belge, Allez-y & faites comme eux!" a white-suited settler stands among crops beside a Congolese worker, oxen are driven past a farmhouse, and a sawing scene with white overseers sits before colonial buildings. The tell: "faites comme eux" ("do as they do") offers the pictured settlers as the crowd to join (bandwagon).

Date
1922
Period
Interwar
Made by
Librairie Coloniale R. Weverbergh, Brussels (credited: Lt N. Laude)
Country
Belgium
Issuer type
Corporation
Leader
Albert I
Purpose
Recruit
Techniques
Bandwagon
Source
Identified Openly sourced: the speaker is who they say they are
Source
Wikimedia Commons, retrieved October 2, 2026
Rights
Public domain in the US (published before 1931); Commons file page carries the PD-old template and dates the cover 1922
Congo belge: Allez-y & faites comme eux!, cover, Librairie Coloniale R. Weverbergh, Brussels, c.1922. Wikimedia Commons (PD-old).

Text on the object

Original (french) · read from the image, not independently checked

CONGO BELGE
ALLEZ-Y
& FAITES COMME EUX !
[signature, lower left:] Lt N. Laude
[price, lower right:] 3 Fr.
[imprint, bottom edge:] Librairie Coloniale, R. WEVERBERGH, Bruxelles
[handwritten, top right:] 3.00
[library stamp, lower left, partly legible:] III 0577 B

English translation (machine translation by Claude, not verified by a fluent reader)

Belgian Congo. Go there, and do as they do!

Translation is FRAME's literal rendering, machine-assisted and not verified by a fluent reader. Earlier draft lines ("Le Congo belge a besoin de vous", "Des terres fertiles") are not on the cover and were removed.