'Join us in a victory job' (Australian Department of National Service)
Six smiling women in the uniforms of the women's services, in nursing dress and in munitions overalls, are lined up shoulder to shoulder under the headline 'Join us'. The line-up of women who have already joined is the appeal: the viewer is invited to follow, and the only instruction is where to apply.
The Australian Department of National Service issued this 1943 poster, drawn by Maurice Bramley, to recruit women to war work. Six smiling women in women's service uniforms, nursing dress and munitions overalls stand shoulder to shoulder beneath the headline "Join us" and "in a VICTORY JOB". The only instruction is to apply at the nearest National Service Office. Bandwagon is the line of women who have already joined, inviting the viewer to follow.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- Commonwealth of Australia, Department of National Service (artist Maurice Bramley)
Full record
Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Event, Source, Rights
- Region
- Oceania
- Country
- Australia
- Medium
- Poster
- Issuer type
- State
- Regime
- Curtin Government
- Leader
- John Curtin
- Audience
- Domestic public
- Purpose
- Recruit
- Themes
- War and the military, Gender and suffrage, Labor
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Australian War Memorial, retrieved September 29, 2026
- Rights
- Public domain (AWM: 'Copyright expired - public domain'; Public Domain Mark)
Commonwealth of Australia, Department of National Service; artist Maurice Bramley, 1943. Australian War Memorial, ARTV00332.
Text on the object
Original (English) · read from the image, not independently checked
JOIN US in a VICTORY JOB APPLY AT YOUR NEAREST NATIONAL SERVICE OFFICE [illegible: small mark at the lower right]
The caption bar 'AUSTRALIAN WAR MEMORIAL' and accession number ARTV00332 at the foot are the museum's, not the poster's.
