$73,000.00 paid for suggestions so far. Hand your idea in!
Suggestion-drive poster: a woman with a hand on her chin looks out of the frame while a hand drops a paper into a slot, beneath a red panel headed '$73,000.00 paid for suggestions so far'. The running total implies others have already been paid, a faint bandwagon appeal; no technique beyond that is strong here.
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Government suggestion-award campaign (issuer not named); artist Rochon-Hoover; U.S. Government Printing Office
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Government. National Archives and Records Administration, RG 44, 44-PA-1716 (NAID 515386).
Text on the object
$73,000.00 PAID FOR SUGGESTIONS SO FAR Hand Your Idea In! AN IDEA ON PAPER IS WORTH 2 IN THE HEAD [signature: Rochon-Hoover] [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1944—O—580441]
