Aim to win... Everybody every payday 10% Buy war bonds
War-bond poster: a welder in helmet and gloves, seen from behind, points an arrow-shaped sign reading 'Everybody Every Payday' at a red-and-white target marked 10%. 'Everybody' invites all wage earners to join one norm (bandwagon), and the war worker's figure lends the sheet the prestige of war production (transfer).
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Savings Staff
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Savings Staff. National Archives and Records Administration, RG 44, 44-PA-314 (NAID 513761).
Text on the object
AIM TO WIN... EVERYBODY EVERY PAYDAY 10% Buy WAR BONDS [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1942--O-476658 WSS 550]
