All for One...One for All for Victory

Three service figures, a sailor with a shell, a soldier and an airman with a rifle, are drawn from below in a united pose under 'All for one...one for all for Victory' and 'Buy Victory Bonds'. The tell for identity-fusion is the 'all for one, one for all' slogan, which joins the buyer to the fighting services as a single group.

Propaganda techniques used in this poster

Identity fusion

Date

1939

Period

Second World War

Made by

Victory Loan campaign (no issuer imprint printed); artist Sampson

Region

North America

Country

Canada

Medium

Poster

Issuer type

State

Regime

Mackenzie King Government

Leader

William Lyon Mackenzie King

Audience

Domestic public

Purpose

Fundraise

Themes

War and the military, Economy and finance, Home front

Event

World War II

Source

Identified Openly sourced: the speaker is who they say they are

Source

U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026

Rights

Held by NARA, Unrestricted; hosted by owner decision
Victory Loan campaign (issuer imprint not printed); artist Sampson. National Archives and Records Administration, 44-PF-567.

ALL FOR ONE...ONE FOR ALL
for Victory

Buy VICTORY BONDS

[signature:] SAMPSON