50-50, 1917 US poster: Two smiling soldiers, one in a trench helmet with a rifle and one in a campaign hat, stand arm in arm

50-50 (The Job of Beating Up the Hun)

Two smiling soldiers, one in a trench helmet with a rifle and one in a campaign hat, stand arm in arm beneath the title '50-50' and a four-line verse. The verse has the veteran tell the newcomer that the Hun, called 'Fritz', shouted 'Kamerad!' because he saw the recruit was ready. It uses the epithet 'Hun' and a shared-effort frame to tell civilians and recruits they have done their share.

Propaganda techniques used in this poster

Date
1917
Made by
Issuer not printed (Service Series No. 11)
Region
North America
Medium
Poster
Issuer type
State
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Reassure
Themes
War and the military, Home front
Event
World War I
Source
Identified Openly sourced: the speaker is who they say they are
Rights
NARA Unrestricted; hosted by owner decision
Issuer not printed (Service Series No. 11). National Archives and Records Administration, 4-P-267.

Text on the object

Original (English) · read from the image, not independently checked

SERVICE SERIES No. 11

50-50

The job of beating up the Hun, which Iv'e been at, my lad,
Would still be far from finished "Over There,"
But Fritz saw YOU were ready and he shouted "Kamerad!"
So don't you worry, son, you did YOUR share.

Gordon Grant
Captain USA