...and We Talk about Sacrifice (Buy Victory Bonds)
A weeping older woman in a headscarf, arms crossed, sits in front of a ruined village with a smoking chimney and a grave cross, under '...and WE talk about sacrifice' and 'Buy Victory Bonds'. The tell is the contrast drawn between the pictured loss and the buyer's own 'sacrifice', with the emphasised 'WE' placing the viewer in the same group as the speaker.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Victory Loan campaign (no issuer imprint printed); artist R. Couillard
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, War and the military, Home front
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision
Victory Loan campaign (issuer imprint not printed); artist R. Couillard. National Archives and Records Administration, 44-PF-568.
Text on the object
...and WE talk about sacrifice Buy VICTORY BONDS [signature:] R. COUILLARD.
