Be Wise Save Your Eyes, Sight-Saving Week poster (English poster distributed in Manila)
A public-health poster in stylised grey, yellow and blue. An owl sits between the words 'Be wise' and a large 'Save your eyes', with a black cat with green eyes beside a panel announcing Sight-Saving Week, 1-7 August 1956, and advice to get a free eye-check at the nearest hospital or clinic. The poster makes no political argument. The tell is plain-folks, only weakly: friendly animal figures and a simple rhyme carry an everyday health message.
Propaganda techniques used in this poster
- Date
- July 16, 1956
- Period
- Cold War
- Made by
- Sight-Saving Week campaign; U.S. Information Agency, Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Warn or inform
- Theme
- Health
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Propaganda Posters Distributed in Asia, Latin America and the Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, 1956. National Archives, Record Group 306 (NAID 6948937, 306-PPB-87).
Text on the object
BE WISE SAVE YOUR EYES SIGHT-SAVING WEEK AUGUST 1-7, 1956 Get a free eye-check from your nearest hospital or clinic [signature, lower left:] [illegible]
