Zachary Taylor, People's Candidate for President (Currier banner), 1848
Horizontal Currier campaign print: two oval bust portraits in laurel wreaths against a stone wall with three stars, Taylor in military uniform and Fillmore in a frock coat. The captions 'People's Candidate for President' and 'Whig Candidate for Vice President' label them; Tells: the label 'People's Candidate' for the general, set against 'Whig Candidate' for Fillmore, casts him as the ordinary voters' own choice (plain-folks) and is a virtue label with no stated claim behind it (glittering generalities). The print makes no claim of momentum or majority.
- Date
- 1848
- Period
- Pre-1914
- Made by
- N. Currier, New York (lithographer-publisher), for the Whig ticket of Zachary Taylor and Millard Fillmore
- Region
- North America
- Country
- United States
- Medium
- Issuer type
- Media
- Regime
- Polk Administration
- Leader
- James K. Polk
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Event
- 1848 US Election
- Techniques
- Plain folksGlittering generalities
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Library of Congress, retrieved October 2, 2026
- Rights
- Public domain: published 1848, US; LOC rights statement: "No known restrictions on publication."
Library of Congress, Prints and Photographs Division, Washington, D.C. 20540 USA
Text on the object
LITH. & PUB. BY N. CURRIER. Entered according to Act of Congress in the year 1848 by N. Currier, in the Clerk's office of the District Court of the Southern District of N.Y. 152 NASSAU ST. COR. OF SPRUCE N.Y. ZACHARY TAYLOR, PEOPLE'S CANDIDATE FOR PRESIDENT. MILLARD FILLMORE, WHIG CANDIDATE FOR VICE PRESIDENT. 393.
Handwritten library notes ('Deposited in the Clerk's Office Southern District of New York August 12 1848' and '388.') are not part of the printed text. The imprint line is small and partly hard to read.
