Signs of Spring, 1928 US cartoon: A circular central panel shows a loaded touring car passing a 'To Florida' sign, with four

Signs of Spring

A circular central panel shows a loaded touring car passing a 'To Florida' sign, with four surrounding panels of spring motoring mishaps: a boiling radiator, a salesman for the 'Dissip-8' launching the 'Big Drive', a family car being lacquered, and convertible tops being folded back on 'Pneumonia' models. The tell, weak here, is euphemism: sales labels ('Dawn-Gray', 'One-Man' tops) are set against the plain outcomes ('dirty Airedale brown', 'Pneumonia models').

Propaganda techniques used in this cartoon

Date
March 11, 1928
Period
Interwar
Made by
Washington Evening Star (cartoonist Jim Berryman)
Region
North America
Medium
Cartoon
Issuer type
Media
Regime
Coolidge Administration
Leader
Calvin Coolidge
Audience
Domestic public
Purpose
Warn or inform
Theme
Economy and finance
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
Jim Berryman, Washington Evening Star. National Archives and Records Administration, Records of the U.S. Senate, 5743093 (NAID 5743093).

Text on the object

Original (English) · read from the image, not independently checked

WHEN IT GETS TOO BALMY FOR THE OLD BUS, AND THE ALCOHOL IN THE RADIATOR BOILS OVER
MR. SLICK, SMOOTH-TONGUED SALESMAN FOR THE FAMOUS "DISSIP - 8" LAUNCHES THE "BIG DRIVE"
TO FLORIDA
RUMBLE SEATS ARE PRIED OPEN AGAIN AND —
"ONE-MAN" TOPS FOLDED BACK ON THE "PNEUMONIA" MODELS
DAD SPENDS TWO WHOLE DAYS SMEARING UP THE FAMILY HACK WITH A BEAUTIFUL "DAWN-GRAY" LACQUER, WHICH WILL SOON TURN TO A DIRTY AIREDALE BROWN
J.T. Berryman
[licence plate: DC 11-A]