The Day You Really Regretted Not Having Filled Out the Coupon for a Little Book on "Snappy Come-Backs for 1928"

A taxi marked "Black & Blue Cab" has a driver shouting insults at a smaller open car whose male driver is struck silent while his female passenger urges him to reply. The caption ties the scene to a mail-order coupon advertisement for a book of retorts. The only technique present is name-calling, shown as the driver's abuse and used as the joke, so this is a weak fit: the cartoon is a humorous parody of advertising copy rather than a persuasion appeal.

Propaganda techniques used in this cartoon

Name-calling

Date: March 25, 1928
Period: Interwar
Made by: Washington Evening Star (cartoonist Jim Berryman)
Region: North America
Country: United States
Medium: Cartoon
Issuer type: Media
Regime: Coolidge Administration
Leader: Calvin Coolidge
Audience: Domestic public
Purpose: Warn or inform
Theme: Media and information
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives (NARA), Records of the U.S. Senate, Jim Berryman Political Cartoons (NAID 5730852), retrieved October 3, 2026
Rights: Public domain (U.S. government work)
Jim Berryman, Washington Evening Star. National Archives and Records Administration, Records of the U.S. Senate, 5743094 (NAID 5743094).

Text on the object

Original (English) · read from the image, not independently checked

HEY YOU BLANKETY-BLANK HALF PINT! - DID MAMMA SAY YOU COULD BRING YOUR LITTLE SCOOTY-CAR OFF THE SIDEWALK?
WELL RODERICK - ARE YOU TONGUE-TIED? - TELL THE BIG BUM WHERE HE GETS OFF!
THE DAY YOU REALLY REGRETTED NOT HAVING FILLED OUT THE COUPON FOR A LITTLE BOOK ON "SNAPPY COME-BACKS FOR 1928"
VACANT
BLACK & BLUE CAB
J.J. Berryman '28