The 25 Club [3]

Open booklet: left page continues the pledge text, and the right page is a stamp-bordered leaf reading 'Register as a 25 Club member with your druggist this month' above a September 1944 calendar and a note on Victory Loan coupons. The tell is the claim that saving 'without any personal sacrifice' sits beside 'your country needs this money ... to defeat our enemies' and 'every man, woman and child in Canada' (bandwagon).

Propaganda techniques used in this poster

Bandwagon

Date

1944

Period

Second World War

Made by

Not stated on the item; Canadian War Savings Stamp booklet promoted through druggists

Region

North America

Country

Canada

Medium

Poster

Issuer type

Mixed

Regime

Mackenzie King Government

Leader

William Lyon Mackenzie King

Audience

Domestic public

Purpose

Fundraise

Themes

Economy and finance, Home front

Event

World War II

Source

Unidentified Source blurred: contractors, cutouts, buried disclosure

Source

U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026

Rights

Held by NARA, Unrestricted; hosted by owner decision
Canadian War Savings Stamp promotion (issuer not stated on the item), National Archives and Records Administration, 44-PF-620l.

at the real substantial savings you have built-without any personal sacrifice.

On the other hand your country needs this money for a very serious purpose-to defeat our enemies. It is the biggest job we have ever tackled . . . it requires the active support of every man, woman and child in Canada. So be an active "25 Club" member. Keep this pledge -Buy at least one 25 cent War Savings Stamp each week.

EACH LEAF (2 PAGES, 16 STAMPS)= $4.00 WHICH MAY BE IMMEDIATELY EXCHANGED FOR A $5.00 WAR SAVINGS CERTIFICATE AT ALL BANKS OR POST OFFICES

REGISTER AS A 25 CLUB MEMBER WITH YOUR DRUGGIST THIS MONTH
1944 September 1944
2nd VICTORY LOAN COUPONS DUE MARCH 1st.
USE THIS INTEREST TO BUY MORE STAMPS