The 25 Club [2]

Open booklet: a 1944 calendar with redeemable dates circled in red on the left, and on the right the 'THE "25 CLUB"' text describing patriotic citizens who pledge a 25-cent War Savings Stamp each week. The tell is the club and pledge language ('an organization of patriotic citizens', 'such an easy pledge to keep'), which uses membership and virtue words in place of a figure for what the stamps fund.

Propaganda techniques used in this poster

BandwagonGlittering generalities

Date

1944

Period

Second World War

Made by

Not stated on the item; Canadian War Savings Stamp booklet promoted through druggists

Region

North America

Country

Canada

Medium

Poster

Issuer type

Mixed

Regime

Mackenzie King Government

Leader

William Lyon Mackenzie King

Audience

Domestic public

Purpose

Fundraise

Themes

Economy and finance, Home front

Event

World War II

Source

Unidentified Source blurred: contractors, cutouts, buried disclosure

Source

U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026

Rights

Held by NARA, Unrestricted; hosted by owner decision
Canadian War Savings Stamp promotion (issuer not stated on the item), National Archives and Records Administration, 44-PF-620l.

CALENDAR 1944
ON DATES CIRCLED IN RED CONVERT THE INTEREST FROM YOUR VICTORY BOND COUPONS INTO WAR SAVINGS STAMPS
OWNER
ADDRESS

THE "25 CLUB"
The "25 CLUB" is an organization of patriotic citizens who have voluntarily pledged themselves to purchase, at least one 25 cent War Savings Stamp each week. Your acceptance of this book indicates your willingness to become a member of the Club and to fulfill the pledge. Remove each leaf of the booklet as it is completed and exchange the 16 Stamps at any bank or post office for a $5.00 War Savings Certificate.

This is such an easy pledge to keep. You won't miss the 25 cents-yet as week after week your accumulation of Stamps and Certificates grows, you will be absolutely thrilled