Faites vite... Faites bien. Leur victoire sera la vôtre [Do it fast... Do it well. Their victory will be yours]

Seen over sailors' shoulders on a warship deck flying the White Ensign, a depth-charge or shell burst rises from the sea between two other ships. The line 'Leur victoire sera la vôtre' folds the home-front worker's output into the sailors' result, so their success is also the reader's (identity-fusion).

Propaganda techniques used in this poster

Identity fusion

Date: 1941
Period: Second World War
Made by: Commission de l'information de guerre, Ottawa; artist Alex Colville
Region: North America
Country: Canada
Medium: Poster
Issuer type: State
Regime: Mackenzie King Government
Leader: William Lyon Mackenzie King
Audience: Domestic public
Purpose: Mobilize or secure compliance
Themes: War and the military, Labor
Event: World War II
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights: Public domain (Canadian Crown copyright, 50 years from publication, expired; no URAA restoration)
Commission de l'information de guerre, Ottawa; artist Alex Colville, 1941. U.S. National Archives, RG 44.

Text on the object

Original (French) · read from the image, not independently checked

FAITES VITE... FAITES BIEN

LEUR Victoire SERA LA VÔTRE

[signature:] ALEX COLVILLE '41

PUBLIÉ PAR LA COMMISSION DE L'INFORMATION DE GUERRE, OTTAWA. Imprimé au Canada. 1D-2F.

English translation (machine translation by Claude, not verified by a fluent reader)

DO IT FAST... DO IT WELL

THEIR VICTORY WILL BE YOURS

[signature:] ALEX COLVILLE '41

PUBLISHED BY THE WAR INFORMATION COMMISSION, OTTAWA. Printed in Canada. 1D-2F.