Food Industry's War Savings Stamp Drive (February 1944)

A round display card shows a smiling man in a bow tie and white jacket with a pencil behind his ear, holding a sheet of red 25-cent stamps, inside a ring reading 'Food Industry's War Savings Stamp Drive, February 1944'. The tell for plain-folks is the everyday grocer-style figure, who presents stamp buying as an ordinary shop-counter habit; the ribbon on his jacket carries the slogan 'Hasten their victorious homecoming'.

Propaganda techniques used in this poster

Plain folks

Date

1944

Period

Second World War

Made by

Food Industry's War Savings Stamp Drive (trade-sponsored campaign for the Canadian War Savings Stamps scheme)

Region

North America

Country

Canada

Medium

Poster

Issuer type

Corporation

Regime

Mackenzie King Government

Leader

William Lyon Mackenzie King

Audience

Domestic public

Purpose

Mobilize or secure compliance

Themes

Home front, Economy and finance

Event

World War II

Source

Identified Openly sourced: the speaker is who they say they are

Source

U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026

Rights

Held by NARA, Unrestricted; hosted by owner decision
Food Industry's War Savings Stamp Drive, February 1944 (Canada), National Archives and Records Administration, 44-PF-613b.

FOOD INDUSTRY'S WAR SAVINGS STAMP DRIVE
FEBRUARY · 1944

[ribbon:] HASTEN
Their
VICTORIOUS
HOMECOMING
Buy
WAR SAVINGS
STAMPS
Today!