Says Mike: It's got to be Right -- To Win the Fight

A grinning cartoon soldier in a steel helmet forms the head of a micrometer, the precision gauge, against a flat red ground, with 'Says MIKE' as the speaker. The folksy first-name mascot gives the factory-quality message the voice of an ordinary service man rather than an official one.

Propaganda techniques used in this poster

Plain folks

Date

1939

Period

Second World War

Made by

Director of Public Information for the Department of Munitions and Supply, Ottawa

Region

North America

Country

Canada

Medium

Poster

Issuer type

State

Regime

Mackenzie King Government

Leader

William Lyon Mackenzie King

Audience

Domestic public

Purpose

Mobilize or secure compliance

Themes

Labor, War and the military

Event

World War II

Source

Identified Openly sourced: the speaker is who they say they are

Source

U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026

Rights

Public domain (Canadian Crown copyright, 50 years from publication, expired; no URAA restoration)
Director of Public Information, Department of Munitions and Supply (Canada), 1939-1945. U.S. National Archives, Record Group 44.

Says MIKE:
IT'S GOT
TO BE
RIGHT--
TO WIN THE FIGHT

ISSUED BY THE DIRECTOR OF PUBLIC INFORMATION FOR THE DEPARTMENT OF MUNITIONS AND SUPPLY, OTTAWA.
PRINTED IN CANADA
[illegible]