It's Got to Fit... To Do Its Bit! Get your work into the "Scrap" not the scrap heap
A cream gear engages a black rack on a dark ground, with the slogan 'It's got to fit... to do its bit!' set around the wheel. The mechanical picture makes each worker a part in a machine that fails if a part is out of tolerance, and the closing line urges getting work into the 'scrap' (salvage or reject stream) rather than onto the scrap heap.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Wartime Information Board, Ottawa, for the Department of Munitions and Supply, Canada
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Labor
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (Canadian Crown copyright, 50 years from publication, expired; no URAA restoration)
Wartime Information Board for the Department of Munitions and Supply, Canada, c. 1942-1945. U.S. National Archives, RG 44.
Text on the object
IT'S GOT TO FIT... TO DO ITS BIT! GET YOUR WORK INTO THE "SCRAP" NOT THE SCRAP HEAP ISSUED BY WARTIME INFORMATION BOARD, OTTAWA, FOR DEPARTMENT OF MUNITIONS AND SUPPLY. PRINTED IN CANADA IE-7
