Two Million "25 Club" Members Needed to Register This Month - Buy War Savings Stamps From Your Druggist
A wide banner shows a white-coated, bespectacled pharmacist holding a 'The 25 Club' booklet at left and a soldier at an anti-aircraft gun at right, around the text 'Two million "25 Club" members needed to register this month. Buy War Savings Stamps from your druggist.' The tell for bandwagon is the membership-count target as the appeal; for plain-folks, the neighbourhood druggist is the messenger. The soldier image links purchases to the front.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- National War Finance Committee (Canada), for the '25 Club' War Savings Stamp campaign (issuer inferred from the series; no imprint visible)
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Held by NARA, Unrestricted; hosted by owner decision
National War Finance Committee (Canada), c. 1945. National Archives and Records Administration, 44-PF-620m.
Text on the object
TWO MILLION "25 CLUB" MEMBERS NEEDED TO REGISTER THIS MONTH Buy War Savings Stamps from your Druggist [booklet cover:] The 25 Club ... of the Year
