He is counting on US!
Company-sponsored production poster: a fighter plane with U.S. star markings above two circles, one showing a helmeted pilot at a gunsight and one a machinist at a lathe. The text joins 'his fire-power' to 'our work-power' and closes 'Let's go, everybody', a bandwagon call that ties factory work to the pilot's combat.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Oldsmobile Division, General Motors Corporation
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Oldsmobile Division, General Motors Corporation. National Archives and Records Administration, RG 44, 44-PA-943 (NAID 514449).
Text on the object
HE IS COUNTING ON US! HIS FIRE-POWER DEPENDS ON- OUR WORK-POWER! LET'S GO, EVERYBODY-KEEP 'EM FIRING [imprint: COPYRIGHT, 1942-OLDSMOBILE DIVISION, GENERAL MOTORS CORPORATION] [imprint: small print at lower right, illegible]
