In the Saddle Again, 1940 US cartoon: A top-hatted, striped-trousered backer rides a horse labelled 'BIM' across a cloud

In the Saddle Again (Preakness)

A top-hatted, striped-trousered backer rides a horse labelled 'BIM' across a cloud lettered 'PREAKNESS', holding out a bill marked 'Winnings' to a smaller man labelled 'Long Shot Player', who holds open an empty sack. The backer says 'I know it's only a handful --- but it's better than an empty sack!' The cartoon is a sporting-page joke on betting the favourite; its link to propaganda technique is slight.

Propaganda techniques used in this cartoon

Date
May 12, 1940
Made by
Washington Evening Star (cartoonist Jim Berryman)
Region
North America
Medium
Cartoon
Issuer type
Media
Regime
Roosevelt Administration
Leader
Franklin D. Roosevelt
Audience
Domestic public
Purpose
Warn or inform
Theme
Economy and finance
Event
1940 Preakness Stakes
Source
Identified Openly sourced: the speaker is who they say they are
Rights
Public domain (U.S. government work)
Jim Berryman, Washington Evening Star. National Archives and Records Administration, Records of the U.S. Senate, 5743117 (NAID 5743117).

Text on the object

Original (English) · read from the image, not independently checked

I KNOW IT'S ONLY A HANDFULL --- BUT IT'S BETTER THAN AN EMPTY SACK!
FAVORITE BACKER
"BIM"
WINNINGS
LONG SHOT PLAYER
PREAKNESS
Jim Berryman