Jeep Campaign: The New Triple-Threat Schools-at-War
Horizontal fund-raising sheet for schools: a flying jeep (observation plane), the original jeep and an amphibian jeep are shown with prices, with the call to help send 20,000 jeeps by December 7th. The tell is the concrete goal and deadline set for classes, with each price tied to a vehicle at the front.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- Unnamed issuer, Schools-at-War War Stamps and Bonds program (artist Reinhardt)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Unnamed issuer, Schools-at-War War Stamps and Bonds program. National Archives and Records Administration, RG 44, 44-PA-831 (NAID 514325).
Text on the object
The New Triple-Threat SCHOOLS-AT-WAR JEEP CAMPAIGN HELP SEND OUR MEN 20,000 JEEPS BY DECEMBER 7th Plan a campaign to finance one or more Jeeps by selling War Stamps and Bonds. Start any time. Set a challenging goal and try to beat it. (Be a triple-threat school and finance one of each kind!) On December 7th, certify your success to your State War Finance Chairman who will issue a Treasury Citation in the name of your school or class. FLYING JEEP, OR "GRASSHOPPER" $3,000 THE ORIGINAL JEEP $1,165 AMPHIBIAN JEEP, OR "QUACK" $2,090 [signature:] REINHARDT [imprint:] W.S.S.-801 O-537578 ☆ U. S. GOVERNMENT PRINTING OFFICE : 1943
