Let's Fly This Flag: Everybody at Least 10 Percent in War Bonds
A workplace poster ties raising a flag to a collective quota: everybody putting at least 10 percent of pay into war bonds. The individual is never given a reason to buy beyond the fact that the whole shop is already expected to, and the payoff is a shared badge of belonging rather than any argument about the bonds themselves.
A 1943 workplace poster from the U.S. Treasury Department's War Bonds payroll-savings campaign, linked in the record to the Ten Percent Club. It ties raising a flag to a collective quota, with the large words 'Everybody at least 10% in war bonds'. Employees are asked to put at least a tenth of their pay into bonds. Bandwagon is the tagged technique: the reason given is that the whole shop is expected to take part, and the reward is a shared sign of belonging, not an argument about the bonds.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Treasury Department (War Bonds payroll-savings campaign)
Full record
Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Event, Source, Rights
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front, Labor
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons, retrieved September 27, 2026
- Rights
- Public domain (U.S. government work, per Wikimedia Commons)
U.S. National Archives and Records Administration (NARA 514865)
Text on the object
Original (English) · read from the image, not independently checked
LET'S FLY THIS FLAG EVERYBODY AT LEAST 10% IN WAR BONDS [illegible — small printer's imprint line at bottom]
A line of small printed text along the bottom edge (a U.S. Government Printing Office order/date line) is present but too small and low-resolution in this scan to transcribe with confidence; marked illegible rather than guessed.
