My Daddy Bought Me a Government Bond of the Third Liberty Loan. Did Yours?, 1918 US poster: A smiling girl with a large red

My Daddy Bought Me a Government Bond of the Third Liberty Loan. Did Yours?

A smiling girl with a large red hair bow hugs a bond certificate to her chest. The printed words read 'My Daddy bought me a Government Bond of the Third Liberty Loan. Did yours?' The tell is the child's voice and the closing question, which ties the purchase to a father's duty and asks each household whether it has joined the buyers.

Propaganda techniques used in this poster

Date
1918
Made by
U.S. Treasury Department (Third Liberty Loan campaign)
Region
North America
Medium
Poster
Issuer type
State
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Fundraise
Themes
Economy and finance, Home front
Event
World War I
Source
Identified Openly sourced: the speaker is who they say they are
Rights
NARA Unrestricted; hosted by owner decision
U.S. Treasury Department (Third Liberty Loan campaign). National Archives and Records Administration, 4-P-195.

Text on the object

Original (English) · read from the image, not independently checked

My Daddy Bought Me a Government Bond
of the
THIRD LIBERTY LOAN
Did Yours?

NARA's title spells 'Governement' (a typographical error in the catalogue); the sheet reads 'Government'.