Người Mỹ giúp ta xây đời sống mới (Americans Help Build New Life)
A landscape Vietnamese-language sheet says soldiers of the 1st Air Cavalry Division help defeat the North Vietnamese invaders and the Viet Cong and are also 'sincere friends of the people'. Four photographs captioned as helping with food, building school desks, supplying building materials and treating children kindly surround the division's shoulder patch. The patch lends the unit's identity to the aid message, a transfer device.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO), for the U.S. and South Vietnamese effort
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- War and the military, Home front
- Event
- Vietnam War
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO), for the U.S. and South Vietnamese effort. National Archives and Records Administration, 306-VP-01-2099.
Text on the object
NGƯỜI MỸ GIÚP TA XÂY ĐỜI SỐNG MỚI CÁC CHIẾN SĨ CỦA SƯ ĐOÀN I KỴ BINH KHÔNG VẬN KHÔNG NHỮNG GIÚP CHÚNG TA ĐÁNH BẠI QUÂN XÂM LĂNG BẮC VIỆT VÀ VIỆT CỘNG. HỌ CÒN LÀ NHỮNG NGƯỜI BẠN CHÂN THÀNH CỦA NGƯỜI DÂN. HỌ GIÚP CHÚNG TA ĐỒ ĂN DẤU HIỆU SƯ ĐOÀN I KHÔNG KỴ HỌ GIÚP CHÚNG TA ĐÓNG NHỮNG CHIẾC BÀN XINH XẮN ĐỂ TĂNG THÊM CHỖ NGỒI CHO HỌC SINH HỌ CUNG CẤP CHÚNG TA VẬT LIỆU XÂY CẤT VÀ ĐỒ DÙNG HỌ ĐỐI XỬ TỬ TẾ VÀ THÂN MẬT VỚI CON EM CHÚNG TA [illegible]
AMERICANS HELP US BUILD A NEW LIFE The soldiers of the 1st Air Cavalry Division not only help us defeat the North Vietnamese invading army and the Viet Cong. They are also sincere friends of the people. They help us with food Insignia of the 1st Air Cavalry Division They help us build handsome desks to add seating for students They supply us with building materials and household goods They treat our children kindly and warmly [illegible]
Translation is FRAME's own literal rendering of the poster's Vietnamese text, machine-assisted and not verified by a fluent reader. Diacritics are transcribed as printed to the best of legibility at this image resolution. The tiny code at lower right is illegible.
