Police Department, City of New York: Fourth Liberty Loan, Uncle Sam, We Have Pledged You 0,000,000

A large stern head of Uncle Sam looks across ranks of uniformed police marching past an American flag, under a headline announcing that the department has pledged 0,000,000. The poster uses a group's completed pledge as its argument: it shows an organised body already committed and invites the viewer to join it.

Propaganda techniques used in this poster

Bandwagon Transfer

Date: 1918
Period: First World War
Made by: New York City Police Department, with the Metropolitan Canvass Committee and Liberty Loan Committee (Fourth Liberty Loan)
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Wilson Administration
Leader: Woodrow Wilson
Audience: Domestic public
Purpose: Fundraise
Themes: War and the military, Economy and finance, Home front
Event: World War I
Regime: Wilson administration
Leader: Woodrow Wilson
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
Rights: NARA Unrestricted; hosted by owner decision
New York City Police Department / Metropolitan Canvass Committee, Liberty Loan Committee. National Archives and Records Administration, 4-P-248.

Text on the object

Original (English) · read from the image, not independently checked

Police Department
City of New York

FOURTH
LIBERTY
LOAN

Uncle Sam :-
We have
pledged you
0,000,000

METROPOLITAN CANVASS COMMITTEE
LIBERTY LOAN COMMITTEE

[illegible] PRINTING CO

The artist's signature beside the portrait is partly legible ('Geo. M. [illegible]'). The printer's line at bottom left is torn away apart from '...PRINTING CO'.