U.S. Army PSYOP soldier hands out voter-registration leaflets at a market, Tojsici (Bosnia and Herzegovina, 10 May 1997)
A soldier in woodland camouflage and helmet, with a US flag patch on his sleeve, shakes hands with a man in a red shirt who holds a folded leaflet, while a woman and a second man look at the sheets in their hands; market stalls and parked cars are behind them. The tell is the face-to-face handout, an armed peacekeeper working the crowd on foot among shoppers to deliver an official message in person.
Propaganda techniques used in this photograph
- Date
- May 10, 1997
- Period
- Contemporary
- Made by
- U.S. Army, 312th Psychological Operations Company (Washington, D.C.), serving with the NATO-led Stabilisation Force (SFOR)
Full record
Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Event, Source, Rights
- Region
- North America
- Country
- United States
- Medium
- Photograph
- Issuer type
- Military
- Regime
- Clinton Administration
- Leader
- Bill Clinton
- Audience
- Foreign public
- Purpose
- Mobilize or secure compliance
- Themes
- Elections and party politics, War and the military
- Event
- Yugoslav Wars
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- Wikimedia Commons (U.S. Department of Defense, Defense.gov News Photo), retrieved October 11, 2026
- Rights
- Public domain (U.S. government work, U.S. Army / DoD)
Sgt. Angel Clemons, U.S. Army / U.S. Department of Defense (Defense.gov News Photo 970510-A-1972C-002), public domain, via Wikimedia Commons.
Text on the object
Original (German) · read from the image, not independently checked
[...]gen - weniger fahren
Incidental background text on a vehicle at the left, cut off: 'drive less' preceded by a partial word. A second fragment, 'CHAN', is on a man's shirt. (Literal translation by Claude, not verified by a fluent reader.)
The leaflets in hand are not legible; only these incidental fragments are visible and they are not part of the message.
