Don't Waste Here the Fuel You Save at Home
Large white block capitals on a red splash tell workers not to waste fuel at the factory that households are saving at home. The tell is the line 'Everyone is burning less Fuel', which presents saving as what everyone is already doing.
Propaganda techniques used in this poster
- Date
- 1942
- Period
- Second World War
- Made by
- Ministry of Fuel and Power; printed by Fosh & Cross Ltd.
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of Fuel and Power, printed by Fosh & Cross Ltd., 1942. US National Archives, NAID 44266424 (44-PF-156).
Text on the object
DON'T WASTE HERE THE FUEL YOU SAVE AT HOME Everyone is burning less Fuel to give YOU MORE POWER for YOUR VITAL WAR WORK (F.1176). Wt.25354. 10000. 8/42 Gp.961. FOSH & CROSS LTD. ISSUED BY THE MINISTRY OF FUEL AND POWER
