To Those Who Can Choose Their Travelling Hours
A narrow poster shows shoppers with a baby and parcels on the left and a bus conductress helping a passenger on the right, with four lines: start after 10, be back by 4, war-workers must be carried if 'we mean to win the war'. The appeal asks the reader to join a shared national aim ('we mean'), with a concrete timetable as the requested action.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Ministry of War Transport and Ministry of Labour and National Service; printed for HMSO by Wm Brown & Co., Ltd.
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of War Transport / Ministry of Labour and National Service / HMSO, 1941-1945. U.S. National Archives, NAID 44267275 (44-PF-475).
Text on the object
TO THOSE WHO CAN CHOOSE THEIR TRAVELLING HOURS Don't start the trip till after 10 Be back again by 4 War-workers must be carried if We mean to win the war Issued by the Ministry of War Transport and Ministry of Labour and National Service Printed for H.M. Stationery Office by Wm. Brown & Co. Ltd., London E.C.3 51-9597
