"团结起来争取更大的胜利" (Unite, strive for even greater victories), Shanghai poster

Citizens in army, worker and cadre dress and in regional national costumes stride toward the viewer across the forecourt of a colonnaded state building, many holding small red books. A framed portrait of Mao and the national emblem hang on the facade between two red banners, and the caption calls for unity for 'even greater victories'. Unanimity is the picture's argument: every group walks one way under one portrait (bandwagon, transfer).

Date: 1974
Period: Cold War
Made by: People's Republic of China (issuing body not named in the museum record); artist recorded as Jiangnan Chun, Shanghai
Region: East Asia
Country: China
Medium: Poster
Issuer type: State
Regime: People's Republic of China
Leader: Mao Zedong
Audience: Domestic public
Purpose: Persuade or win support
Themes: Elections and party politics, Race and ethnicity
Event: Cultural Revolution
Techniques: Bandwagon Transfer
Regime: People's Republic of China under Mao Zedong
Leader: Mao Zedong
Source: Identified Openly sourced: the speaker is who they say they are
Source: Etnografiska museet / Världskulturmuseerna (Museum of Ethnography, Stockholm), inv. 1996.20.0122, via Europeana, retrieved October 2, 2026
Rights: CC BY 4.0 (image, per Europeana record; item record CC0)
Etnografiska museet / Världskulturmuseerna, 1996.20.0122, CC BY 4.0. Poster: Jiangnan Chun, Shanghai, 1974

Text on the object

Original (Chinese (simplified characters)) · read from the image, not independently checked

团结起来　争取更大的胜利

伟大的领袖毛主席万岁
伟大的中国共产党万岁

English translation (machine translation by Claude, not verified by a fluent reader)

Unite, strive for even greater victories.

Long live the great leader Chairman Mao.
Long live the great Communist Party of China.

The two vertical banners on the facade are blurred at this resolution; their lower characters (the final 万岁) are read as the standard wording. A small printed colophon at the lower right is illegible and omitted.