War Shipments Mean Less Fuel for All
A red one-piece union suit holds a yellow card reading 'War shipments mean less fuel for all', with 'Dress warmly indoors' and 'Avoid colds' below. The 'for all' framing makes fuel saving a shared duty, a bandwagon-style appeal, and the health line gives a personal reason to comply.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- Office of War Information
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Health
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Office of War Information. National Archives and Records Administration, RG 44, 44-PA-183 (NAID 513629).
Text on the object
WAR SHIPMENTS MEAN LESS FUEL FOR ALL Dress warmly indoors AVOID COLDS [imprint:] OWI Poster No. 29. Additional copies may be obtained upon request from the Division of Public Inquiries, Office of War Information, Washington, D. C. [imprint:] U.S. GOVERNMENT PRINTING OFFICE: 1943-O-503786
