1 mục tiêu của Ấp Đời Mới (One goal of the New Life Hamlet: agriculture)
A yellow-toned poster headed '1 goal of the New Life Hamlet' draws smiling farmers with a motorised tiller, a water buffalo, a water wheel, a hand pump and a crop sprayer, and promises that agricultural development will raise 'income and living standards'. The tell: a programme goal stated as an abstract benefit, with no figures, set in an uncontested landscape of cheerful, equipped farmers.
- Date
- 1968
- Period
- Cold War
- Made by
- Government of the Republic of Vietnam, rural-development ('Ấp Đời Mới', New Life Hamlet) programme; Commons credits 'Republic of Vietnam'; no printer named
- Region
- Southeast Asia
- Country
- South Vietnam
- Medium
- Poster
- Issuer type
- State
- Regime
- Thieu Government
- Leader
- Nguyen van Thieu
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Home front, Economy and finance
- Event
- Vietnam War
- Techniques
- Glittering generalities
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- Wikimedia Commons (credited to the Republic of Vietnam), retrieved October 2, 2026
- Rights
- Public domain (Commons tags PD-South VietnamGov and PD-1996)
Republic of Vietnam government, via Wikimedia Commons.
Text on the object
1 MỤC TIÊU CỦA ẤP ĐỜI MỚI PHÁT TRIỂN NÔNG NGHIỆP ĐỂ YỂM TRỢ CÁC PHƯƠNG TIỆN CANH TÁC CHO ĐỒNG BÀO NHỜ ĐÓ LỢI TỨC VÀ MỨC SỐNG ĐƯỢC NÂNG CAO.
1 GOAL OF THE NEW LIFE HAMLET DEVELOP AGRICULTURE SO AS TO SUPPORT THE MEANS OF CULTIVATION FOR THE COMPATRIOTS, THANKS TO WHICH INCOME AND STANDARD OF LIVING ARE RAISED.
'YỂM TRỢ' is transcribed as printed (the standard spelling would be 'yểm trợ'). An artist's signature at lower right and a small seal are [illegible]. Translation is FRAME's own literal rendering, machine-assisted and not verified by a fluent reader.
