Army Behavior poster, Panel 7: Be Close to the People (Vietnamese poster distributed in Saigon)
Panel 7 of the Vietnamese army's seven commandments set. A soldier in green with a rifle stands arm to arm with a smiling farmer in a conical hat carrying a sheaf of rice, with a water buffalo and a child behind them, and the printed rule tells soldiers to be close to, protect and help the people. The tell is plain-folks: soldier and farmer are shown as one common people, and the army's role is cast as service.
Propaganda techniques used in this poster
- Date
- May 28, 1956
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Eisenhower Administration
- Leader
- Dwight D. Eisenhower
- Audience
- Foreign public
- Purpose
- Mobilize or secure compliance
- Theme
- War and the military
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Posters Distributed in Asia, Latin America, Middle East (NAID 5051202), retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, May 28, 1956. National Archives, Record Group 306 (NAID 6948908, 306-PPB-79g).
Text on the object
7 Phải thân DÂN bảo vệ DÂN và giúp đỡ DÂN
Must be close to the People, protect the People and help the People.
Panel number printed in a black circle; diacritics transcribed as printed.
