August Variety Stores Stamp-ede for Victory
Point-of-sale display strip, rounded at both ends and printed twice, once inverted so it reads from either side: 'August Variety Stores STAMP-EDE for Victory' on red above 'Save the easy way. Buy War Savings Stamps'. The pun on 'stampede' suggests a crowd all buying together (bandwagon); the technique is faint and the sheet is mostly a slogan.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- War Savings Staff, U.S. Treasury Department (issuer not printed)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
War Savings Staff, U.S. Treasury Department. National Archives and Records Administration, RG 44, 44-PA-435 (NAID 513894).
Text on the object
August VARIETY STORES STAMP-EDE FOR VICTORY SAVE THE EASY WAY Buy WAR SAVINGS STAMPS (printed twice, the second copy upside down)
