Attack at 3:34 A.M.
Illustrated poster of U.S. infantrymen with bayonets advancing through grass at night under shell bursts, one checking his wristwatch. The text pairs their readiness to fight at any hour with a pledge to 'back 'em up on any shift' with work. The technique is transfer: the soldiers' effort and risk are used to frame the factory shift as a matching duty.
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Victory-Builders Division, Bressler Editorial Cartoons, Inc. (artist Packer)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Corporation
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Labor, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Victory-Builders Division, Bressler Editorial Cartoons, Inc. (artist Packer). National Archives and Records Administration, RG 44, 44-PA-428 (NAID 513887).
Text on the object
"ATTACK AT 3³⁴ A.M. ANY HOUR - NIGHT or DAY - THEY'RE READY TO FIGHT ...WE'LL BACK 'EM UP ON ANY SHIFT - DAY or NIGHT - WITH OUR WORK [signature: Packer] [imprint: PRINTED IN U.S.A.] [imprint: Copyright, "VICTORY-BUILDERS" Division BRESSLER EDITORIAL CARTOONS, Inc., NEW YORK]
