Back the Attack: Buy an Extra $100 War Bond, 3rd War Loan
Bond-drive poster for the 3rd War Loan: a Series E $100 savings bond (Cleveland portrait, issued September 1943, registered to 'John Doe, Everywhere, U.S.A.') is overlaid by a blue brush stripe reading 'Back the Attack' and a red stripe reading '3rd WAR LOAN'. The technique is plain-folks: the stand-in name John Doe makes the bond an everyman purchase; showing the actual certificate transfers the look of a secure instrument to the ask.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Finance Division
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Finance Division. National Archives and Records Administration, RG 44, 44-PA-447 (NAID 513916).
Text on the object
Back the Attack Buy an EXTRA $100 War Bond 3rd WAR LOAN The United States of America FOR VALUE RECEIVED PROMISES TO PAY TO JOHN DOE EVERYWHERE U.S.A. ONE HUNDRED DOLLARS UNITED STATES SAVINGS BOND SERIES E ISSUED AS OF THE FIRST DAY OF SEPTEMBER 1943 DUE 10 YEARS FROM SUCH DATE C29374500 E [bond body text partly covered by the stripes; remainder not transcribed] [imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1943 542950 WFD-839
