Barrio Health and National Progress poster (English poster distributed in Manila)
A sheet on rural health in the Philippines: a green-tinted detail of a Carlos Francisco mural beside a text on the barrio health worker, and four photographs of a physician on call, a rural health unit, a UNICEF-marked truck and a school inoculation. It says the Rural Health Unit began in the joint Philippine-American development program and was helped by WHO and UNICEF. The tell is transfer, attaching a national mural and international agencies to the program, with glittering generalities in 'national progress'.
Propaganda techniques used in this poster
- Date
- July 2, 1964
- Period
- Cold War
- Made by
- U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Foreign public
- Purpose
- Persuade or win support
- Themes
- Health, Economy and finance
- Event
- Cold War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), Record Group 306, Posters in Asia, Latin America, Middle East, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, July 2, 1964. National Archives, Record Group 306 (NAID 6949250, 306-PPB-325).
Text on the object
BARRIO HEALTH AND NATIONAL PROGRESS The direct health guardian of some 20 million Filipinos living and working in the rural areas is the RURAL HEALTH WORKER--the barrio doctor, nurse, midwife, or sanitary inspector. The Rural Health Unit was started by the joint Philippine-American development program. It is now a vital arm of health work in this country. from a mural by Carlos Francisco 1. Barrio physician answers sick call in an isolated sitio in Northern Luzon. 2. Rural health centers throughout the country provide needed medical help to barrio people. 3. International agencies, such as the World Health Organization (WHO) and the United Nations Children's Fund (UNICEF), have helped the Philippines expand its rural health services. 4. Barrio school children are inoculated periodically against communicable diseases. [photo signs:] RURAL HEALTH UNIT BANAUE MT. PROVINCE; TUBERCULOSIS CONTROL UNIT UNITED NATIONS INTERNATIONAL CHILDREN'S EMERGENCY FUND SUPPLEMENT TO FREE WORLD VOL. XIII NO. 7 JULY 1964
