Boys! Raise Pigs To Help Win the War. Girls! 200,000 Members Wanted in 1918. Join a Pig Club!

A text-and-photograph sheet addressed to boys and girls shows five small photographs of pigs and young pig-keepers around the words 'You can do it too' and a call for 200,000 members in 1918. The tell of the bandwagon is the claim that 40,000 children are already raising pigs; a small caption also labels one pig 'The Slacker', borrowing a wartime epithet for people thought to be avoiding service.

Propaganda techniques used in this poster

Bandwagon Name-calling

Date: 1918
Period: First World War
Made by: U.S. Department of Agriculture and State Agricultural Colleges (Pig Club campaign)
Region: North America
Country: United States
Medium: Poster
Issuer type: State
Regime: Wilson Administration
Leader: Woodrow Wilson
Audience: Domestic public
Purpose: Mobilize or secure compliance
Themes: Home front, War and the military, Economy and finance
Event: World War I
Regime: Wilson administration
Leader: Woodrow Wilson
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
Rights: NARA Unrestricted; hosted by owner decision
U.S. Department of Agriculture and State Agricultural Colleges (Pig Club campaign). National Archives and Records Administration, 4-P-107.

Text on the object

Original (English) · read from the image, not independently checked

BOYS! Raise Pigs GIRLS!
To Help Win the War
40,000 Boys and Girls Are Raising Pigs
The Porker.
A State Champion and His Garbage-Fed Pig.
A Pig Club Boy and His Sow and Litter.
YOU CAN DO IT TOO
Pigs Are Profitable Pets
A School Pig to Be Shown at the State Fair.
200,000 Members Wanted in 1918
The Slacker.
JOIN A PIG CLUB!
These clubs are conducted jointly by the
United States Department of Agriculture and your State Agricultural College
DON'T DELAY!
To Parents
Encourage your boys and girls to join a Pig Club. They will be doing their "bit" in this war by increasing the pork supply. It will be a source of profit to them and give them a deeper interest in the farm.
JOIN TO-DAY!
Write to-day for full information to your County Agent or Extension Service, State Agricultural College

Photograph captions are small in the scan; a few words are best readings.