We Hit the Axis - Worth Working For!
A photograph shows an RAF twin-engined bomber banking over a sea where an enemy transport burns, captioned 'The end of an enemy transport destroyed by the RAF'. A blank panel at upper left was left for local overprinting; the star slogan 'Worth working for!' ties factory output to the pictured result; the tell is the first-person 'We hit', which fuses the home-front worker with the RAF crew.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Ministry of Supply, printed for H.M. Stationery Office by Chromoworks Ltd., London
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, War and the military, Labor
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Ministry of Supply (UK), printed by Chromoworks Ltd. for HMSO, 1939-1945. U.S. National Archives (NAID 44267361).
Text on the object
WE HIT THE AXIS WORTH WORKING FOR! The end of an enemy transport destroyed by the RAF MINISTRY OF SUPPLY No 96. PRINTED FOR H.M. STATIONERY OFFICE BY CHROMOWORKS LTD. LONDON 51-3863
