Buffalo Never Fails. W.S.S. Citizens of Buffalo! Help Columbia and She Will Build Your Bank Account
A female figure with 'BUFFALO' on her gown hands out War Savings material to a crowd of upturned hands, with a taller star-spangled Columbia outlined in tan behind her and a local monument at the right. The poster ties thrift to civic pride ('Buffalo Never Fails') and promises a personal return ('build your bank account'), the tell of identity-fusion between city loyalty and a government savings scheme.
Propaganda techniques used in this poster
- Date
- 1918
- Period
- First World War
- Made by
- War Savings Stamps campaign, Buffalo, N.Y. (U.S. Treasury Department); Alexo Levy (artist)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Wilson Administration
- Leader
- Woodrow Wilson
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, Home front
- Event
- World War I
- Regime
- Wilson administration
- Leader
- Woodrow Wilson
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 4 (U.S. Food Administration), World War I Posters (NAID 512439), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
War Savings Stamps campaign, Buffalo, N.Y. (U.S. Treasury Department). National Archives and Records Administration, 4-P-230.
Text on the object
W. S. S. Buffalo Never Fails CITIZENS OF BUFFALO! HELP COLUMBIA AND SHE WILL BUILD YOUR BANK ACCOUNT Alexo Levy
'BUFFALO' also appears on the figure's gown and 'W.S.' on the book held by the tan figure. The printer's imprint is [illegible].
