Buy a War Savings Stamp To-Day, 1939 Canada poster: A die-cut blue and red paper hat band carries a red '25 cents' disc

Buy a War Savings Stamp To-Day (25-cent die-cut paper hat)

A die-cut blue and red paper hat band carries a red '25 cents' disc and the words 'Buy a War Savings Stamp To-Day'. It is a plain price-and-action prompt: the low stated cost and the word 'to-day' are the whole message, with no imagery of the war and no claim beyond the purchase.

Propaganda techniques used in this poster

Glittering generalities

Date: 1939
Period: Second World War
Made by: War Savings campaign, Canada (issuer not printed)
Region: North America
Country: Canada
Medium: Poster
Issuer type: State
Regime: Mackenzie King Government
Leader: William Lyon Mackenzie King
Audience: Domestic public
Purpose: Fundraise
Themes: Economy and finance, Home front
Event: World War II
Source: Identified Openly sourced: the speaker is who they say they are
Source: U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
Rights: Held by NARA, Unrestricted; hosted by owner decision (no rights statement on the item)
War Savings campaign, Canada (issuer not printed). National Archives and Records Administration, 44-PF-587c.