Brother - It's No Push-Over!
A black-and-white photograph shows a young soldier about to throw a grenade beside a wrecked Italian-style street, two more soldiers crouching behind him, under a red brush-stroke banner reading 'Brother - It's No Push-Over!'. The address 'Brother' and the ordinary front-line soldier put the viewer on one side with the fighters (plain-folks, identity-fusion), implying the factory worker should match the effort.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- Department of Munitions and Supply for Canada
- Region
- North America
- Country
- Canada
- Medium
- Poster
- Issuer type
- State
- Regime
- Mackenzie King Government
- Leader
- William Lyon Mackenzie King
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Labor
- Event
- World War II
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (Canadian Crown copyright, 50 years from publication, expired)
Department of Munitions and Supply for Canada, c. 1939-1945. NARA, World War II Foreign Posters (44-PF-575).
Text on the object
BROTHER - IT'S NO PUSH-OVER! This message is issued by the Department of Munitions and Supply for Canada
